Anisha Patel is a Public Relations & Media Strategy professional at Synaptic Digital in New York City. She passionately works with tourism, hospitality and lifestyle brands to increase promotion and create visibility in the marketplace. Her brand public relations work has led her to collaborate on successful beauty campaigns for Allure Magazine, Redken, Avon, Mac Cosmetics, P&G and more. She earned her B.S. degree at the University of Miami specializing in Communications & International Relations. The International Relations background provided her the opportunity to work and live abroad with the U.S. State Department in Istanbul, Turkey. She has rich cultural ties to Africa, having lived there in her early childhood. Additionally, her Indian background has given her the chance to further understand what beauty for empowerment truly means in all parts of the world. She currently resides in a city she has a devout love for, New York and loves all things of beauty– fashion, film, travel and culinary.